Financing made painless for dealerships.
Automate the credit application process for your customers from compliance, credit reports to credit application submissions.
We Integrate Your Favorite Tools
Easier Financing Process.
Automate the hectic financing pipeline and provide more value to your customers.
Smart Assist
Smart Lead Generation
Turn your leads into customers directly on your website. Smart Assist helps to collect customer information so you can start the financing process.
Smart Reports
Request Credit Reports.
Get customer credit reports from Equifax, Experian and TransUnion. Conduct an identity verification quiz, view OFAC reports, generate RBPN and AA documents for your customers.
Smart Fill
Submit Credit Applications.
Submit your customer's data to your favorite banks to apply for credit. Smart Fill allows you to submit to multiple banks at once.
Smart Lead Generation
Turn your leads into customers directly on your website. Smart Assist helps to collect customer information so you can start the financing process.
Request Credit Reports.
Get customer credit reports from Equifax, Experian and TransUnion. Conduct an identity verification quiz, view OFAC reports, generate RBPN and AA documents for your customers.
Submit Credit Applications.
Submit your customer's data to your favorite banks to apply for credit. Smart Fill allows you to submit to multiple banks at once.

A Better Deal.
Compared to our competitors, we offer a better deal
Feature comparison
Smarty
Features
- Encrypted Forms
- Yes
- Equifax Credit Reports
- Yes
- Experian Credit Reports
- Yes
- TransUnion Credit Reports
- Yes
- Customer Identity Verification Quiz
- Yes
- Custom Trello Board
- Yes
- Lender Submissions
- Yes
- Dedicated Customer Service
- Yes
Simple Dealer
Features
- Encrypted Forms
- No
- Equifax Credit Reports
- Yes
- Experian Credit Reports
- No
- TransUnion Credit Reports
- No
- Customer Identity Verification Quiz
- No
- Custom Trello Board
- No
- Lender Submissions
- Yes
- Dedicated Customer Service
- No
Others
Features
- Encrypted Forms
- No
- Equifax Credit Reports
- No
- Experian Credit Reports
- No
- TransUnion Credit Reports
- No
- Customer Identity Verification Quiz
- No
- Custom Trello Board
- No
- Lender Submissions
- No
- Dedicated Customer Service
- No
Feature comparison
Features
Feature | Smarty tier | Simple Dealer tier | Others tier |
---|---|---|---|
Encrypted Forms | Yes | No | No |
Equifax Credit Reports | Yes | Yes | No |
Experian Credit Reports | Yes | No | No |
TransUnion Credit Reports | Yes | No | No |
Customer Identity Verification Quiz | Yes | No | No |
Custom Trello Board | Yes | No | No |
Lender Submissions | Yes | Yes | No |
Dedicated Customer Service | Yes | No | No |


Frequently asked questions
If you can’t find what you’re looking for, email our support team and we'd be glad to help you.
Does Smarty offer financing?
No we don't offer financing. We fill in customer's data into your favorite banks / lenders.
I already have a CRM. Will Smarty replace my CRM?
No, Smarty will not replace your CRM. We respect your process and we integrate with some popular CRMS such as Eleads and DP360.
How does Smarty provide credit reports?
We are partners with 700Credit, the biggest nationwide provider of credit reports in the auto industry.
Does Smarty keep my customer's data?
We keep your customer's encrypted data for up to 90 days so you can access them from anywhere. You can export this data and also request deletion.